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  • Bachelor of Business Administration | BBA

Bachelor of Business Administration | BBA

Banking and Insurance | Business Analytics | Digital Marketing | Finance | Human Resource Management | International Business | Marketing | Retail Management

  • Undergraduate

  • Online

  • Management

  • 3 Years

From Mangalayatan University
Course Overview

🧠 Course Overview: Bachelor of Business Administration (BBA)

The Bachelor of Business Administration (BBA) is a 3-year undergraduate degree designed to develop the next generation of business leaders, entrepreneurs, and strategic thinkers. With its blend of core business principles, hands-on projects, industry insights, and digital tools, BBA equips students with the multidisciplinary skills required in today’s fast-paced global economy.

Whether you aim to build your own startup 💡, work in multinational companies 🌍, or prepare for an MBA 🎓 — BBA is the perfect launchpad.

📜 Evolution & Industry Relevance

Originally introduced to fill the gap between general commerce degrees and specialized MBAs, BBA has evolved into a highly respected professional course. It blends traditional subjects like finance, marketing, and human resources with modern business trends such as:

  • 💻 Digital Marketing

  • 📊 Business Analytics

  • 🌿 Sustainable Business

  • 📱 E-Commerce & Startups

  • 🤖 AI in Management

🌟 “From boardrooms to digital rooms — BBA prepares you for both.”

🚀 Key Focus Areas

Domain What You Learn
📈 Finance Budgeting, investment analysis, fintech trends
🧑‍💼 Marketing Branding, consumer behavior, digital outreach
👥 HR & People Mgmt Talent acquisition, leadership, conflict resolution
⚙️ Operations Supply chains, productivity, lean management
💡 Entrepreneurship Startup models, fundraising, innovation mindset
🌐 International Biz Cross-border trade, global economics

🎓 Specializations Offered (Stream Options in BBA)

Many top universities now offer BBA with focused streams starting from Year 2 or 3. Popular specializations include:

Specialization Career Domains
💼 Finance Banking, equity research, financial consulting
📢 Marketing Digital campaigns, brand management, SEO/SEM
👥 Human Resource Mgmt HRBP, talent acquisition, L&D
📊 Business Analytics Data visualization, predictive analysis
📱 Digital Marketing Content strategy, social media, influencer marketing
🌍 International Business Import-export, trade compliance, global strategy
🧑‍💻 Information Systems ERP, business process automation

🔍 ScholarIQ’s LMS helps students match specialization to career goals via personalized dashboards.

🧪 Project Work, Internships & Real-World Exposure

  • 📁 Capstone Projects: Solve real company problems in teams

  • 💼 Summer Internships: Get exposure to corporate culture

  • 🎯 Case Studies: Harvard/Indian case simulations

  • 🧠 Business Games & Simulations: Real-time decision-making tools

  • 💬 Startup Incubators: Partnered institutions offer pitch labs

💡 “Learn business by doing business.”

🔧 Tools & Platforms Used

Tool/Platform Use in BBA Program
📊 MS Excel & Power BI Data analysis, dashboard reporting
🛒 Google Ads / Meta Ads Digital campaign strategy
🧮 Tally / Zoho Books Accounting & ERP systems
📈 SPSS / Tableau Analytics & visualization
📚 Harvard Business Simulations Case-based management training
💬 Slack / Trello / Jira Team collaboration & project tracking

🌐 Digital Transformation & BBA

The modern BBA curriculum is digitally infused. Today’s graduates are trained to:

  • Build & scale digital businesses

  • Use automation & CRM tools

  • Interpret real-time data for business decisions

  • Collaborate globally via virtual platforms

🧠 “Business is no longer local — BBA builds digital leaders who think global.”

📈 Demand by Sector (India & Global)

Sector Demand for BBA Graduates
💳 BFSI Investment banking, retail finance, fintech
🛒 FMCG & Retail Brand managers, merchandisers, sales analysts
📲 IT & Tech Business analysts, product associates
🧑‍⚕️ Healthcare Mgmt Admin roles in hospitals and wellness startups
🚀 Startups Founders, growth managers, digital leads
🏛️ Government/NGOs Rural marketing, policy implementation, operations

💸 Salary Snapshot (Entry Level)

Role Avg Salary (INR)
🧑‍💼 Management Trainee ₹4–6 LPA
💰 Finance Analyst ₹5–8 LPA
📢 Digital Marketing Exec ₹4–7 LPA
👥 HR Executive ₹3.5–6 LPA
📊 Data / Biz Analyst ₹5–9 LPA
🛍️ Sales / Retail Manager ₹4–7 LPA

📈 With an MBA after BBA, these numbers easily double within 3–5 years.

🎯 Who Should Pursue BBA?

  • Aspiring entrepreneurs & startup enthusiasts

  • Students aiming for top MBA/PGDM colleges

  • Future managers with analytical + leadership mindset

  • Tech-savvy business minds who love solving real-world problems



 
Why Choose This Course

🌟 Why Choose BBA (Bachelor of Business Administration)?

The Bachelor of Business Administration (BBA) is more than just a degree — it's a dynamic career accelerator 🚀 for students who aspire to lead, manage, innovate, and grow businesses in any industry. Whether your dream is to work at Google, launch a startup, or pursue an MBA, BBA offers the perfect foundation.

In today’s digital-first business world, companies want professionals who understand finance, marketing, operations, and people — along with technology. BBA graduates are not just hired — they’re built to lead.

🎓 “Think business. Think BBA.”

🧭 Career Map – Where BBA Takes You


 
12th Grade (Any Stream)
        │
        ▼
🎓 Bachelor of Business Administration (3 Years)
        │
        ├──▶ 💼 Management Trainee / Business Associate
        ├──▶ 📢 Marketing Executive / Digital Strategist
        ├──▶ 📈 Financial Analyst / Banking Assistant
        ├──▶ 👥 HR Coordinator / Recruiter
        ├──▶ 🛍️ Retail / E-Commerce Manager
        ├──▶ 🎓 MBA / PGDM / Foreign MS
        └──▶ 🚀 Startup Founder / Co-founder

 

📌 Over 70% of MBA applicants in India come from BBA backgrounds.

🎯 Skill Wheel – What BBA Teaches You

Domain Core Skillset
💡 Strategic Thinking Planning, decision-making, business design
📊 Business Analytics Data interpretation, dashboards, metrics
📢 Marketing Social media, brand positioning, customer targeting
💰 Finance Budgeting, financial modeling, risk analysis
👥 HR & Leadership Talent management, motivation, conflict resolution
⚙️ Operations Supply chain, efficiency, quality control
🧑‍💻 Tech & Tools Excel, Power BI, Tally, Google Workspace

💼 BBA helps you gain both soft skills and technical fluency needed in today’s hybrid workplaces.

🌿 Specialization Tree (Optional Tracks Offered by Top Universities)


                    BBA
                     │
 ┌────────────┬────────────┬────────────┬────────────┐
 │ Finance    │ Marketing  │ HRM        │ Analytics  │
 │ IB         │ Digital Mktg│ Startups  │ Operations │
 └────────────┴────────────┴────────────┴────────────┘
 
Specialization Career Domains
💼 Finance Investment banking, equity research, fintech
📢 Marketing Digital ads, social media, brand building
👥 Human Resources Recruitment, payroll, training
🌐 International Business Export-import, global trade
📊 Business Analytics BI tools, decision science
💡 Entrepreneurship Founders, startup consultants

🌱 ScholarIQ recommends exploring specializations in Year 2 or 3 based on career goals.

💼 Real-World Job Examples (After BBA)

Role Sector Avg Starting Salary (INR)
💼 Management Trainee MNCs, Startups ₹4–6 LPA
📢 Digital Marketing Executive Media / E-comm ₹4–7 LPA
💰 Financial Analyst BFSI / Fintech ₹5–8 LPA
👥 HR Recruiter Staffing & ITES ₹3.5–6 LPA
🛍️ Retail / Store Manager Retail Chains ₹3.5–6.5 LPA
📈 Business Development Executive SaaS / EdTech ₹4–7 LPA
📊 Business Analyst IT / Consulting ₹6–10 LPA
🚀 Co-founder / Entrepreneur Startup Ecosystem Variable

🏢 Top recruiters: Deloitte, HDFC, Kotak, Accenture, Zomato, BYJU’S, Amazon, Lenskart, Paytm

✅ Why BBA Is the Smart Choice

  • 💼 Fast-track to Business & Management Roles

  • 🎓 Perfect Foundation for MBA, PGDM, or MS

  • 🌐 Skills for Global Careers in finance, marketing, and tech

  • 💡 Entrepreneurship Support – many colleges have startup cells

  • 📊 Early Exposure to Business Analytics & Digital Tools

  • 📈 Growing Demand for young, agile business minds in India

🎓 ScholarIQ Advantage for BBA Aspirants

Feature Value
🎯 College Finder NAAC/NIRF ranked BBA colleges
📚 Stream Suggestor Based on aptitude & interest
💼 Internship Connect Partnered with startups & MNCs
🧭 Career Roadmaps Job roles, MBA prep, specialization tips
📈 Live Projects Capstone simulations with real brands
💬 Mentorship BBA toppers, startup founders, MBAs


 
Curriculum


📘 Course Curriculum: Bachelor of Business Administration (BBA)

🎓 Degree Awarded:
Students will be awarded the BBA degree in the relevant discipline/subject upon successful completion of 160 credits over 8 semesters.

📚 Program Overview:
The BBA program delivers a strong foundation in business principles while also offering practical exposure to functional areas like marketing, finance, HR, and operations. The curriculum is designed to build future business leaders through a blend of theoretical knowledge, real-world skills, and hands-on learning.

🟨 Semester 1

📌 Foundation of Management & Economics

  • Principles of Management and Organizational Structure (MGB-1111)

  • Principles of Marketing (MGB-1112)

  • Financial Accounting (CMB-1112)

  • Principles of Micro Economics (CMB-1113)

  • English Communication (ENB-1101)

  • Fundamentals of Computer System and Office Automation (CSB-1101)

🟨 Semester 2

📌 Human Resource & Financial Fundamentals

  • Human Resource Management (MGB-1211)

  • Financial Management (MGB-1212)

  • Business Environment (MGB-1213)

  • Indian Economy (CMB-1213)

  • Creative Writing (ENB-1201)

  • Reasoning (MMB-1101)

🟨 Semester 3

📌 Accounting, Law & Communication

  • Management & Cost Accounting (MGB-2111)

  • Consumer Behavior (MGB-2112)

  • Business Law (CMB-1212)

  • Personality Development (ENB-2101)

  • Business Communication (MGB-2101)

  • Environmental Education (VAC-2101)

🟨 Semester 4

📌 Statistics, Advertising & Sales Skills

  • Basics of Business Statistics (MGB-2211)

  • Advertising Management (MGB-2212)

  • Company Law (CMB-2112)

  • English-IV: Basic Grammar (ENB-2201)

  • Personal Selling (MGB-2201)

  • Understanding India (VAC-2201)

🟨 Semester 5

📌 Business Management & Taxation

  • Income Tax (MGB-3111)

  • Production Management (MGB-3112)

  • Retail Management (MGB-3113)

  • Entrepreneurship and Small Business Management (MGB-3114)

  • Financial Institutions and Market (MGB-3115)

  • Marketing of Services (MGB-3116)

🟨 Semester 6

📌 Ethics, GST & Research Application

  • Sales Management (MGB-3211)

  • Goods & Service Tax (GST) (MGB-3212)

  • Brand Management (MGB-3213)

  • Business Ethics and Corporate Governance (MGB-3214)

  • Business Research Methodology (MGB-3215)

  • Internship / Field Project (MGB-3291)

🟨 Semester 7

📌 Strategy, Projects & Global Business

  • International Trade (MGB-4111)

  • Industrial Relations (MGB-4112)

  • Project Management (MGB-4113)

  • Strategic Management (MGB-4114)

  • E-Commerce (CMB-4211)

🟨 Semester 8

📌 Digital Age & Customer Focus

  • Digital Marketing (MGB-4211)

  • Customer Relationship Management (MGB-4212)

  • Supply Chain Management (MGB-4213)

  • Compensation Management (MGB-4214)

  • Investing in Stock Markets (CMB-4213)



 
Fee Structure

💰 Fee Structure: Bachelor of Business Administration (BBA)

Particulars Amount (INR)
📆 Course Duration 3 Years (6 Semesters)
🏫 Course Fee (per semester) ₹9,000
📝 Exam Fee (per semester) ₹1,500
📚 Full-Year Fee ₹22,000
🧾 One-Time Registration Fee ₹1,000
💵 Total Fee (All Inclusive) ₹64,000

 
FAQs

Frequently Asked Questions

₹9000

/ Per Semester

3 Years

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Eligibility: Class 12th (any stream) with minimum 50% marks from a recognized board. Entrance exams like CUET, IPMAT, NPAT, or university-level tests may be required by top institutions.
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