Bachelor of Arts | BA

Journalism and Mass Communication

  • Undergraduate

  • On-Campus (Offline)

  • Arts, Humanities and Media Studies

  • 3 Years

From Asian International University
  • Course Overview
  • Why Choose This Course?
  • Curriculum
  • Fee Structure
  • FAQs

The Bachelor of Arts in Journalism and Mass Communication is a three-year undergraduate program designed to provide foundational and applied knowledge in journalism, mass media, and communication studies. The course emphasizes media ethics, reporting techniques, communication theories, and contemporary media practices relevant to print, broadcast, and digital platforms.

The program includes the specialization of Journalism and Mass Communication and offers practical exposure through media labs, writing assignments, fieldwork, projects, and internships. The curriculum aligns with industry expectations and prepares students to understand media operations, content creation, and audience engagement in a rapidly evolving communication environment.

Job Opportunities

Graduates of this program can pursue diverse career paths, including:

Journalist – Collects, verifies, and reports news for print, digital, or broadcast media.
Content Writer – Creates written content for media houses, digital platforms, and organizations.
News Reporter – Covers events and stories for newspapers, television, and online media outlets.
Media Researcher – Conducts research and analysis related to media trends and audience behavior.
Public Relations Executive – Manages organizational communication and media relations.
Copywriter – Develops creative and promotional content for advertising and media campaigns.
Digital Media Executive – Manages online content and digital communication strategies.
Broadcast Assistant – Supports production and coordination of radio or television programs.

Focused Industries

The journalism and mass communication sector continues to expand in India and globally due to the growth of digital media, online news platforms, and integrated communication channels across industries.

  • Media and Publishing – Newspaper groups, magazines

  • Television and Broadcasting – News and entertainment channels

  • Digital Media – Online news portals, content platforms

  • Advertising – Creative and media agencies

  • Public Relations – Corporate communication firms

  • Corporate Communication – Media and outreach departments

Market Leader Companies

Indian Companies: Times Group, Zee Media, Network Eighteen, NDTV, India Today Group, ABP Group

International Companies: BBC, CNN, Thomson Reuters, Al Jazeera, Bloomberg, The New York Times

Future Forecast -

Journalism and mass communication as a field is evolving with increased integration of digital platforms, multimedia storytelling, and data-driven content strategies. The discipline maintains long-term career relevance as organizations continue to rely on effective communication, credible information dissemination, and media engagement across traditional and emerging channels.

Why Choose

This program offers a strong academic foundation in journalism and communication studies combined with practical learning that supports professional skill development. It helps students understand media responsibilities, ethical standards, and communication dynamics.

The course is suitable for learners interested in media, storytelling, public communication, and content creation, providing flexible career options across multiple sectors.

🌟 Why Choose Bachelor of Arts (BA)?

In a world where technology dominates headlines, we often forget the value of ideas, empathy, communication, and human understanding. That’s where the Bachelor of Arts (BA) steps in — a timeless, flexible, and powerful degree that shapes students into leaders, thinkers, communicators, and change-makers.

Whether you aim to become a civil servant, policy expert, media professional, counselor, or researcher, BA provides the intellectual foundation to launch diverse and impactful careers — all while sharpening your analytical, creative, and social intelligence.

🧭 Career Map After BA


BA Graduate
   ├── 📘 MA / Ph.D. → Professor / Researcher / Psychologist
   ├── 🏛️ UPSC / State PSC → IAS / IPS / IRS / Civil Servant
   ├── 🏫 B.Ed / NET → Teacher / Lecturer / Academic Head
   ├── 💼 MBA (HR/Media/CSR) → Manager / Strategist / Consultant
   ├── ⚖️ LLB → Lawyer / Legal Advisor / Public Prosecutor
   └── 🎙️ Journalism / Design → Reporter / Editor / Content Lead

 
 

🎓 Over 60% of humanities toppers in UPSC come from BA backgrounds!

🧠 Skill Wheel: What BA Helps You Master

Skill Relevance
🧠 Critical Thinking Solve complex social and political issues
✍️ Writing & Research Content, academic, policy documentation
🗣️ Communication & Public Speaking Journalism, teaching, interviews
🤝 Empathy & Cultural Awareness HR, social work, community impact
🎯 Analytical Reasoning Data interpretation, exam prep (UPSC/SSC)
🧩 Problem Solving NGO projects, policy formulation

These are the core 21st-century skills recruiters and civil bodies seek.

🌿 BA Specialization Tree

                       Bachelor of Arts (BA)
                             │
 ┌────────────┬──────────────┬─────────────┬────────────┐
 │ Psychology │ Political Sci│ Literature  │ Economics  │
 │            │ IR & Law     │ English/Hindi│ Stats      │
 └─────┬──────┴────┬──────────┴───────┬────┴──────┐
       │           │                 │           │
  Journalism   Sociology        History      Philosophy
    & Media     & Culture       & Culture    & Ethics
 

🌱 Each branch opens doors to both academics and industry careers.

💼 Real-World Job Examples

Job Role Industry Avg Starting Salary (INR)
IAS/IPS Officer Govt. / Civil Services ₹50,000–1.2 LPM
Content Writer Media / EdTech / Agencies ₹3–5 LPA
Psychologist (w/ PG) Healthcare / Counseling ₹4–7 LPA
Policy Analyst Think Tanks / NGOs ₹5–9 LPA
HR Executive Corporate / Startups ₹3–6 LPA
News Anchor / Reporter Journalism / TV ₹4–8 LPA
Academic Researcher Education / Social Sciences ₹4–10 LPA
Legal Officer (w/ LLB) Law Firms / Govt. ₹5–12 LPA

✨ Many BA graduates also become entrepreneurs, writers, designers, activists, and diplomats.

🎯 ScholarIQ Advantage for BA Aspirants

Feature How It Helps
🎓 College Discovery Find top UGC-approved BA programs
📊 Career Analytics Know your options based on specialization
🎤 Expert Webinars Learn from IAS officers, journalists, researchers
📚 UPSC Track Tools Build your UPSC-ready profile from Day 1
🧠 Aptitude Profiling Match your interests to career pathways
💬 Ask Mentors One-on-one with liberal arts alumni & professors

✅ Recap: Top Reasons to Choose BA

  • 🧠 Builds intellectual and emotional intelligence

  • 💬 Improves writing, speaking, research, and analysis

  • 🎓 Pathway to UPSC, SSC, LLB, MBA, MA, and more

  • 🌍 Opens doors to careers in public, private, and NGO sectors

  • 🎯 Ideal for impact-driven careers in education, governance, media, psychology, and law

  • 💼 Strong demand for BA grads in content, CSR, HR, and think tanks



 

📘 General Syllabus – Bachelor of Arts (BA)

Duration: 3 Years (6 Semesters)
Structure: Major Subject(s) + Minor/Electives + Ability Enhancement + Skill-Based Papers
Credits: ~120 credits (as per NEP guidelines)

📗 Semester 1

Subject Type Examples
🧠 Core 1 English Literature / Psychology / Political Science
🧠 Core 2 Economics / Sociology / History
📘 Language Paper Hindi / Sanskrit / Regional Language
✍️ AECC (Ability Enhancement) English Communication / Environmental Studies
💼 Skill Enhancement (SEC - Optional) Media Writing / Personality Development

📙 Semester 2

Subject Type Examples
🧠 Core 1 – II Prose & Poetry / Theories in Psychology
🧠 Core 2 – II Microeconomics / Indian Society
🗣️ Language / Elective Language II or Multidisciplinary elective
✍️ AECC – II Environmental Studies / Hindi Communication
🛠️ Skill Enhancement (SEC - Optional) Creative Writing / Field Survey

📕 Semester 3

Subject Type Examples
🧠 Core 1 – III Literary Criticism / Cognitive Psychology
🧠 Core 2 – III Macroeconomics / World History
🔍 Generic Elective (GE) Philosophy / Gender Studies / Journalism
📊 Skill Course (SEC) Data Collection Methods / Counseling Techniques

📒 Semester 4

Subject Type Examples
🧠 Core 1 – IV Drama / Abnormal Psychology / Political Thought
🧠 Core 2 – IV Indian Economy / Modern India
🔍 Generic Elective (GE – II) Digital Media / Urban Sociology
💻 Skill Course (SEC – II) Report Writing / Research Methods

📓 Semester 5

Subject Type Examples
🧠 Discipline Specific Elective (DSE) I Indian Writing in English / Psychological Testing
🧠 DSE II Public Policy / Global Politics
📘 Core Paper V Literary Theory / Social Psychology
📝 Research / Project (Optional) Case study / Field work / Thematic Research

📔 Semester 6

Subject Type Examples
🧠 DSE III Women’s Writing / Organizational Psychology
🧠 DSE IV International Relations / Public Finance
📘 Core Paper VI Postcolonial Literature / Applied Psychology
📝 Dissertation / Viva (Optional) Capstone project / Presentation

🧠 Sample Subject Combinations

Track Example Majors
Humanities English + Political Science
Social Sciences Psychology + Sociology
Economics-Oriented Economics + History
Liberal Arts Literature + Journalism + Philosophy
UPSC Focused Political Science + History + Geography

🔧 Tools/Approaches Used

  • Google Docs / MS Word – for essays and reports

  • Excel / SPSS – for research/statistics in economics/psychology

  • Reference Management Tools – Zotero, Mendeley

  • Surveys, Field Work & Interviews – especially in sociology and psychology

  • Online Journals & Archives – JSTOR, Project MUSE, Indian government reports


 

The program has a duration of three years divided into six semesters.

Candidates must have completed 10+2 or higher secondary education from a recognized board.

The course covers journalism practices, mass communication theory, media ethics, reporting, and digital media studies.

Yes, the program includes practical exposure through media labs, fieldwork, projects, and internships.

Graduates can work in journalism, digital media, content creation, public relations, advertising, and corporate communication.

₹27000

/ Per Year

3 Years

Apply Now
Eligibility: 10+2 (Higher Secondary) from a recognized board
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