The Bachelor of Arts in Design and Creative Arts is an undergraduate program spanning three years, meticulously designed to cultivate core academic knowledge and practical skills in various creative domains. This interdisciplinary program provides students with a strong foundation in design thinking, aesthetics, and innovative problem-solving, preparing them for a dynamic career in the creative industries.

Students can specialize in diverse areas such as Animation & Multimedia, Animation and Graphic Design, Beauty Care and Health, Fashion Design & Retail Management, Fashion Management, Textile Design, Fashion & Apparel Design, and Fashion Design for Industry. The curriculum emphasizes practical exposure through dedicated labs, fieldwork, live projects, and internships, ensuring industry relevance and hands-on experience. Eligibility for this program requires candidates to have completed XII with a minimum of 50% marks or equivalent grades.

Job Opportunities

Graduates of this program can pursue diverse career paths, including:

• Animator – Creates visual sequences and special effects for various media using digital tools.
• Graphic Designer – Designs visual concepts using computer software or by hand to communicate ideas that inspire, inform, or captivate consumers.
• Fashion Designer – Conceptualizes and creates original garments, accessories, and fashion lines from sketch to final production.
• Textile Designer – Develops patterns, prints, and structures for fabrics used in apparel, home furnishings, and industrial applications.
• Retail Merchandiser – Plans and implements strategies to display products in retail environments to maximize sales and aesthetic appeal.
• Multimedia Artist – Combines visual arts with technology to create animated characters, special effects, and other digital creations.
• Beauty Consultant – Advises clients on beauty products, skincare routines, and makeup application, often in retail or salon settings.
• Brand Manager (Fashion) – Oversees the brand image, marketing strategies, and product development for fashion labels.
• UI/UX Designer – Focuses on improving user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction with a product.
• Fashion Stylist – Curates outfits and accessories for individuals, photoshoots, film, or runway shows to create a specific visual aesthetic.

Focused Industries

The design and creative arts sector experiences robust demand both in India and globally, driven by consumer preferences for innovative products, digital content, and aesthetic experiences. This growth is often supported by initiatives promoting 'Make in India' and digital literacy, fostering a dynamic environment for creative professionals.

• Animation & VFX Industry – Red Chillies VFX, DNEG, Technicolor India
• Fashion & Apparel Industry – Reliance Brands, Aditya Birla Fashion and Retail, Manyavar
• Textile Manufacturing – Raymond, Vardhman Textiles, Arvind Ltd
• Advertising & Marketing – Ogilvy, Leo Burnett, Dentsu India
• Beauty & Wellness Industry – Lakmé, VLCC, Shiseido (Indian operations)
• Retail Industry – Lifestyle International, Shoppers Stop, Trent Ltd

Market Leader Companies

Indian Companies: Reliance Brands, Aditya Birla Fashion and Retail, Raymond, Arvind Ltd, Red Chillies VFX, Technicolor India, Lakmé

International Companies: Walt Disney Company, Netflix, H&M, Zara, LVMH, Adobe, WPP

Future Forecast

The future of the design and creative arts industry appears promising, driven by increasing digitalization, evolving consumer aesthetics, and global market expansion. Adoption of new technologies such as Artificial Intelligence in design, virtual reality for experiential content, and sustainable practices in fashion and textiles will continue to reshape the landscape. Professionals with adaptable skill sets and an understanding of these emerging trends will find sustained career opportunities across various creative domains.

Why Choose

This program provides a strong foundation in design principles, creative thinking, and practical skills essential for the modern creative industry. It fosters critical thinking, problem-solving, and innovation, preparing students to conceptualize and execute impactful design solutions across diverse platforms and industries. The interdisciplinary approach ensures a broad understanding of the creative ecosystem.

Graduates gain a competitive edge with a portfolio of practical experience and specialized knowledge, making them highly sought after in creative roles. The diverse specializations open doors to various sectors, offering flexibility and opportunities for professional growth. This course empowers individuals to turn their artistic passion into a viable and rewarding career, contributing to India's burgeoning creative economy.