Digital Marketing & AI Content | AI SEO
Course Overview – Digital Marketing & AI Content
The Digital Marketing & AI Content course is a structured 6-week hands-on training program designed to help learners master modern digital marketing strategies combined with AI-powered content creation tools.
This course covers SEO fundamentals, keyword research, content strategies, social media optimisation (SMO), and AI tools for content and image generation, enabling students and professionals to build strong online brand presence and execute data-driven marketing campaigns.
Ideal for students, entrepreneurs, content creators, freelancers, and marketing professionals, this program builds practical skills required in today’s AI-driven digital marketing ecosystem.
What Is This Course All About?
This course focuses on understanding the digital marketing funnel, optimizing websites for search engines, building high-performing content strategies, and using AI tools to scale content creation efficiently.
You’ll learn to:
- Understand digital marketing concepts and customer funnels
- Implement on-page and off-page SEO strategies
- Conduct keyword research and build content plans
- Optimize social media platforms for engagement
- Use AI tools for content writing and image creation
- Execute a structured mini digital marketing campaign
Tools & Technologies Covered
| Technology | Purpose |
|---|---|
| SEO Tools | Keyword research & site optimization |
| AI Content Tools | Blog, ad copy & content generation |
| AI Image Tools | Creative visuals & marketing graphics |
| Social Media Platforms | Brand building & engagement |
| Analytics Tools | Performance tracking & reporting |
Real-World Applications
- SEO-driven website growth
- Social media brand management
- Content marketing campaigns
- AI-powered ad copy and blog creation
- Freelance digital marketing services
Why Choose Digital Marketing & AI Content?
Digital marketing is one of the fastest-growing career domains in India. Businesses of all sizes — from startups to large enterprises — depend on SEO, social media, and content marketing to grow their online presence.
By combining SEO expertise, content strategy, and AI-powered tools, this course prepares you to work smarter, create content faster, and deliver measurable marketing results.
Career Map – Your Digital Marketing Journey
Beginner Level
Basic Internet & Social Media Knowledge
Digital Marketing & AI Content
SEO Executive
Social Media Manager
Content Strategist
Digital Marketing Executive
Placement Assistance & Career Support
- Resume building for Digital Marketing roles
- Mini campaign portfolio development
- Mock interview & client pitch preparation
- LinkedIn & personal branding guidance
- Job referral assistance where applicable
India-Focused Salary Insights
| Experience Level | Role Example | Average Salary (INR) |
|---|---|---|
| Fresher (0–1 Year) | Digital Marketing Executive | ₹2.5 – 5 LPA |
| 1–3 Years | SEO / Social Media Manager | ₹5 – 10 LPA |
| 3–5 Years | Digital Marketing Manager | ₹10 – 18 LPA |
| 5+ Years | Growth Lead / Marketing Head | ₹18 – 35+ LPA |
Course Curriculum: Digital Marketing & AI Content
This 6-week structured curriculum focuses on SEO, content strategy, social media optimization, AI-powered tools, and executing a real digital marketing campaign.
Week-Wise Curriculum Breakdown
Week 1 – Digital Marketing Concepts & Funnel
| Topic | Focus Area |
|---|---|
| Digital Marketing Overview | Channels & strategies |
| Marketing Funnel | Awareness to conversion |
| Target Audience | Customer persona building |
| Campaign Planning | Strategy basics |
Week 2 – SEO Basics (On-page & Off-page)
| Concept | Application |
|---|---|
| On-page SEO | Meta tags, content optimization |
| Off-page SEO | Backlinks & authority building |
| Technical SEO Basics | Site structure & speed |
| SEO Tools | Keyword & ranking analysis |
Week 3 – Keyword Research & Content Strategies
| Topic | Application |
|---|---|
| Keyword Research | Search intent analysis |
| Content Planning | Blog & social content calendar |
| Content Optimization | SEO-driven writing |
| Competitor Analysis | Market positioning |
Week 4 – Social Media Optimisation (SMO)
| Platform | Strategy |
|---|---|
| Instagram / Facebook | Engagement growth |
| Professional branding | |
| Content Scheduling | Posting strategy |
| Analytics Tracking | Performance measurement |
Week 5 – AI Tools for Content & Image Creation
| Tool Type | Application |
|---|---|
| AI Content Tools | Blog & ad copy creation |
| AI Image Tools | Creative visuals |
| Automation Tools | Campaign efficiency |
| AI Strategy | Optimizing productivity |
Week 6 – Mini Digital Marketing Campaign
| Project Stage | Deliverable |
|---|---|
| Campaign Planning | Target audience & strategy |
| SEO Setup | Optimized content |
| Social Media Plan | Engagement strategy |
| AI Content Creation | Campaign creatives |
| Final Report | Performance summary |
Frequently Asked Questions
This course is ideal for students, freelancers, entrepreneurs, content creators, and marketing professionals who want to build strong SEO and AI-powered content marketing skills.
No prior experience is required. The course starts with digital marketing fundamentals and gradually progresses to SEO, content strategy, and AI-assisted tools.
You will learn SEO (on-page and off-page), keyword research, social media optimisation, content strategy development, and AI tools for content and image creation.
Yes. In the final week, you will execute a Mini Digital Marketing Campaign that includes SEO planning, social media strategy, AI-generated content, and performance reporting.
Yes. The course includes resume building support, portfolio campaign guidance, mock interview preparation, and job referral assistance where applicable.
After completing this course, you can apply for roles such as SEO Executive, Digital Marketing Executive, Social Media Manager, Content Strategist, or Marketing Analyst.
Freshers in digital marketing roles in India typically earn between ₹2.5 LPA to ₹5 LPA depending on company size, skills, and location.
With 1–3 years of experience, professionals generally earn ₹5–10 LPA. Mid-level marketing managers (3–5 years) can earn ₹10–18 LPA, while senior growth leads or marketing heads (5+ years) may earn ₹18–35+ LPA.
Yes. Digital marketing is one of the fastest-growing domains in India due to increasing online businesses, startups, and brand digitization across industries.
Yes. By learning SEO, content creation, social media optimisation, and AI tools, you can offer freelance digital marketing services to businesses and startups.
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