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Digital Marketing & AI-Driven Automation | DM & AI-SEO

SEO | Analytics | Google/Meta Ads | AI Content Tools

Level Certificate
Type On-Campus (Offline)
Category Engineering & Technology
Duration 6 Months
SCHOLARiQ
Course Overview

Course Overview – Digital Marketing & AI-Driven Automation (6 Months)

The Digital Marketing & AI-Driven Automation program is a comprehensive 6-month industry-focused training course designed to help learners master modern digital marketing strategies powered by AI tools and automation systems.

This program covers SEO, analytics, Google Ads, Meta Ads, branding funnels, customer journey mapping, AI content generation, marketing automation, and performance optimization. Learners gain hands-on experience executing integrated digital campaigns driven by data and automation.

Ideal for aspiring Digital Marketing Strategists, performance marketers, entrepreneurs, and content professionals, this program bridges traditional marketing with AI-powered scalability.

What Is This Program All About?

This program focuses on building data-backed digital marketing strategies, optimizing SEO and paid campaigns, and automating content creation and reporting using AI tools.

You’ll learn to:

  • Scale brands using AI-driven marketing campaigns
  • Master SEO, Google Ads, and Meta Ads for growth
  • Automate content creation and reporting workflows
  • Perform technical SEO audits and keyword research
  • Optimize ad budgets using data analytics
  • Generate AI-powered marketing creatives and scripts
  • Execute and present a full-scale capstone campaign
"Modern marketers don’t just create campaigns — they automate, analyze, and optimize them with AI."

Tools & Technologies Covered

Technology Purpose
SEO Tools Keyword research & optimization
Google Ads Search & display advertising
Meta Ads Social media paid campaigns
AI Content Tools Copy & script generation
AI Image Tools Visual content creation
Analytics Platforms Campaign performance tracking

Career Outcomes

  • Digital Marketing Strategist
  • Performance Marketing Manager
  • SEO / Content Automation Specialist
  • AI Marketing Consultant
Outcome: By the end of this 6-month program, learners will confidently plan, execute, automate, and optimize integrated digital marketing campaigns using AI-driven tools.
Why Choose This Course

Why Choose Digital Marketing & AI-Driven Automation?

Digital marketing is rapidly evolving with AI integration. Brands now demand professionals who can combine SEO, paid marketing, analytics, and AI automation to scale efficiently.

This 6-month program prepares you to design integrated marketing strategies, automate campaign workflows, and optimize performance using AI-powered insights.

Placement Assistance & Career Support

  • Marketing portfolio & campaign strategy guidance
  • Mock interviews for SEO & paid marketing roles
  • Client pitch and presentation training
  • LinkedIn personal branding support
  • Job referral assistance where applicable

India-Focused Salary Insights

Experience Level Role Example Average Salary (INR)
Fresher (0–1 Year) Digital Marketing Executive ₹3 – 6 LPA
1–3 Years SEO / Performance Marketer ₹6 – 12 LPA
3–5 Years Performance Marketing Manager ₹12 – 20 LPA
5+ Years Growth Lead / Marketing Head ₹20 – 40+ LPA
Curriculum

Course Curriculum: Digital Marketing & AI-Driven Automation (6 Months)

Month 1 – Branding & Funnels

  • Brand positioning & marketing funnels
  • Customer journey mapping
  • Platform strategy selection
  • Content gap analysis & keyword suggestions

Month 2 – SEO Deep Dive

  • On-page & off-page SEO
  • Technical SEO audits
  • Keyword strategy planning
  • High-converting copywriting

Month 3 – Content & Engagement Strategy

  • Content calendars & engagement strategy
  • Multi-platform metrics analysis
  • Paid marketing introduction
  • Ad variation generation & performance prediction

Month 4 – Paid Marketing & Campaign Logic

  • Google & Meta Ads campaign setup
  • Budget optimization techniques
  • Campaign logic & A/B testing
  • Performance tracking systems

Month 5 – AI Content & Automation

  • AI image generation
  • Infinite content generation workflows
  • Marketing automation systems
  • Content repurposing strategies

Month 6 – Capstone Campaign

  • Integrated SEO + Paid + Analytics campaign
  • Performance reports & automated summaries
  • Final presentation & business results
Outcome: Learners will design AI-driven marketing strategies, automate reporting, optimize ad spend, and deliver data-backed digital growth campaigns.
Fee Structure
FAQs

Frequently Asked Questions

Who should enroll in the Digital Marketing & AI-Driven Automation program?

This program is ideal for students, entrepreneurs, content creators, marketing professionals, and aspiring performance marketers who want to combine SEO, paid marketing, and AI automation skills.

Do I need prior digital marketing experience?

No prior experience is mandatory. The program begins with branding, funnels, and SEO fundamentals before progressing to advanced paid marketing and AI automation strategies.

What tools and platforms will I learn?

You will learn SEO tools, Google Ads, Meta Ads, analytics platforms, AI content tools, AI image generation tools, and marketing automation workflows.

Will I run real marketing campaigns during the program?

Yes. The program includes practical campaign setup and concludes with a Capstone Campaign integrating SEO, paid ads, analytics, and AI-driven reporting.

Does this program provide placement assistance?

Yes. The program includes resume preparation, portfolio campaign guidance, mock interviews, client pitch training, and job referral assistance where applicable.

What job roles can I apply for after completing this program?

You can apply for roles such as Digital Marketing Strategist, Performance Marketing Manager, SEO Specialist, Content Automation Specialist, or AI Marketing Consultant.

What is the average salary for a fresher Digital Marketing professional in India?

Freshers in digital marketing roles typically earn between ₹3 LPA to ₹6 LPA depending on skills, platform expertise, and company type.

How does salary grow in performance marketing careers?

With 1–3 years of experience, professionals can earn ₹6–12 LPA. Mid-level performance marketers (3–5 years) may earn ₹12–20 LPA, while senior growth leads (5+ years) can earn ₹20–40+ LPA.

Is AI-driven marketing in demand in India?

Yes. Businesses increasingly rely on AI-powered content generation, campaign optimization, and automation, making AI-driven marketing a high-growth career path.

Will this program help me scale marketing campaigns using AI?

Yes. The curriculum focuses on integrating AI tools for content creation, ad optimization, analytics summaries, and automated reporting to scale campaigns efficiently.

Digital Marketing & AI-Driven Automation

₹45000

6 Months

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